Channel Islands Surfboards
Channel Islands Surfboards campaign and collateral materials. Worked with Global Marketing Director and Team Manager to cohesively produce materials such as print advertising, look book cards, transit graphics, In-store point of purchase materials, web banners, social media and more.
Apparel Designs for the Rock 'n' Roll Marathon Series. Training, promotional, retail and participant T-Shirts created for 30+ global events and sold on our e-commerce store, retail store at expos and various pop up locations and to promote future events.
Expo Experience
Recreating the Rock 'n' Roll expo experience by creating a way finding system to help improve the participants experience and help direct traffic flow.
Logo Identity
A food, farm and craft beer pairing event that brings local farmers, chefs and brewers together.
Logo Identities
A few logos designed for various clients.
Channel Islands Surfboards
Surfboard, Products and Merchandise Catalogue
Catalogue designed to showcase all the new surfboard models, products and merchandise for retail stores and trade show events.
Anacapa Surfboards
Surfboard Logo identity
Logo identity named after the Anacapa island which consists of three islets: East, Middle and West Anacapa, collectively known as the “Anacapas” by some authors. The islets have precipitous cliffs, dropping off steeply into the sea. The Anacapa line consists of 4 different models to reflect the type of performance each board was designed for.
A digital badge program that was created to provide a better race results experience featuring time-based statistics, course highlight badges, shareable achievements, and prize-winning integration from Rock 'n' Roll Marathon Series sponsors to reward runners for their achievements.
An additional concept was to bring the digital badges into the real world as a physical element that participants could purchase and level up when reaching higher goals and eventually qualifying to purchase the ultimate achievement of a gold record display to show off in style.
